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Marketing Strategy

  1. Price your home strategically so that you are competitive with the current market and current price trends.
  2. Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.
  3. Place (For Sale) signage, complete with custom designed property fliers, easily accessible to drive-by prospects, and directional, if needed to guide the way.
  4. Feature your home in our bi-weekly eBlast to our extensive database of buyers, Realtors and service providers.
  5. Distribute “Just Listed” notices to neighbors, encouraging them to tell family and friends about your newly listed home.
  6. Optimize your home’s Internet presence as well as the local and global MLS systems making your listing available to virtually every real estate agent on the planet We will also populate these listings with detailed information and professional photography.
  7. Produce a professional 360° virtual tour of your home, placing it on multiple websites to attract both local and out of town buyers.
  8. Target our marketing to active real estate agents who specialize in selling homes in our area and your neighborhood.
  9. Include your home in our company and MIS tours, allowing other agents to see your home for themselves.
  10. Advertise your home in our monthly local magazine advertisements, as well as a very targeted campaign on Facebook. Additionally we will utilize direct mail, email, and other social media campaigns.
  11. Create an open house schedule (if desired) to promote your property to prospective buyers.
  12. Target active buyers and investors in our expansive database who are looking for homes in your area and price range.
  13. Provide you with weekly updates detailing our marketing efforts, feedback from the prospects and agents who have toured your home.