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We’re not afraid to go above and beyond to ensure you get top dollar for your home.


We have 15+ years of experience primarily as a listing office. We are an office dedicated to sellers. More than 90% of our transactions involve seller representation.

Our listings sell for 95-110% of the list price. We have recognized recipients of the highest sales award for the NJ Realtors Circle of Excellence Award.

You will receive access to a full-time transaction coordinator, marketing expert, short sale expert, tenant/landlord case expert when you list with us.

Regardless of list price, all of our listings receive professional photography, videography, virtual staging, decluttering, drone images, and more!

All of our listings receive a personalized marketing plan guaranteed to maximize the listing exposure and generate interested buyers quickly. 

We are members of 5+ MLS databases including NYMLS to ensure wide exposure for your listing.

The sale of a property can come with lots of challenges that usually fall beyond the scope of a realtor’s services. However, at Florostone Realty, we have the necessary experience to assist you with difficult situations such as problematic tenants, tenant relocation, Notices of Sale, and more.

Your Selling Plan

We’ll help you maximize the sale of your home.

Seller’s Roadmap


The first step in selling your home is to interview multiple local agents to see what they can offer. It is important to select an agent with vast experience selling homes similar to yours. Ask about the marketing they can offer for your listing and about their specific approach to get your home sold for top dollar.


Weigh your options and select an agent that will help you maximize the sale of your property according to your desired timeline.


Let your agent guide you in pricing your property correctly to generate the most results. If you aim too high, your home might sit on the market for too long and possibly not sell. If you price it too low, you can miss the opportunity of a more lucrative outcome.


Before your property hits the market, there are a couple of things that you can do to get more buyers in the door. You can declutter, paint, do minor repairs, depersonalize, deep clean, change light bulbs, etc.


Your agent will take care of this by listing your property in the MLS and deploying their personalized marketing plan for your home.


The combination of the right price and a great marketing plan should generate multiple offers for your listing. Accept an offer that works best for you, ask your agent to negotiate on any terms you may want to change and remember that sometimes the highest offer does not necessarily mean the best offer.


Once an offer is accepted, the buyer will provide a good faith deposit, perform any inspections, and follow through with the process to obtain financing. This process can take anywhere from 30 to 45 days on average.


Congratulations on your successful sale! Don’t forget to check out our BLOG on Steps to Follow after a Successful Closing.

Frequently Asked Questions

FSBOs typically sell for less compared to homes sold through a Real Estate Broker. FSBO homes sold at a median of $260,000 last year, significantly lower than the median of agent-assisted homes at $318,000*.

When you hire a Real Estate Agent you are paying for their expertise in pricing, contracts, negotiations, and overall knowledge in all aspects of a Real Estate transaction. On the other hand, FSBO generates a smaller pool of potential buyers because the property is not being marketed to its full potential. This typically results in less demand for the property, less offers, and more time on the market.

For instance, let’s say your own home has three bedrooms, two baths, and is around 2,000 square feet. Your neighbor’s property down the street is also a three-bedroom, two-bath house clocking in at 1,950 square feet—and it sold last week for $400,000. The chances are that your home is worth about that same price however we also take into consideration unique features the subject property may or may not have in order to adjust the price accordingly.


A local agent knows the ins and outs of the areas they serve. They are familiar with all the neighborhoods, school districts, and local amenities. A local agent is constantly up to date with the average market price, the current trends of the area and understands how the market has evolved over time. It is essential to work with a local agent that is familiar with each city and the procedures in place related to city inspection guidelines.

The most common method to determine the value of a property is by allowing a local Realtor to complete a comparative market analysis (CMA). A CMA is an in-depth evaluation of recently sold properties similar to yours within a specific distance of your property


According to Zillow’s disclaimer, their Zestimates are within 10% of the selling price of the home. However, keep in mind that the best way to estimate the value of a residential home is through a Comparative Market Analysis (CMA). The condition of the home must be verified by a local agent to make it possible to generate an accurate estimate of the value of your home. 

Zestimates are meant to be used as a broad guideline toward understanding the value of your home.

You are not required by law to hire an attorney to buy or sell a home in New Jersey. However, it is highly recommended that you do so. Selling or buying a home is a complex process that requires knowledge and familiarity with local, state, and federal laws. An attorney helps you protect your investment, review contracts, and makes necessary changes to represent your best interests which can prevent costly mistakes and provide peace of mind.


We strive to be your Real Estate Advisors, not just your one-time agents.


We strive to become your go-to Real Estate Advisors. Book a free consultation today and let’s get started with a buying or selling plan for your home customized to your unique timeline.