Maximizing Your Home Sale Price

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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent  and this easy to follow  guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

WHAT OUR CLIENTS SAY
We contacted several Realtors® about our move to the Edison area in New Jersey from Maryland. Due to my husband’s job as a longshoreman we needed to move near Port Elizabeth, New Jersey. Florostone Realty was the only one to respond with suggestions for our search. We worked with them for more than three months. I’m sure at times we tried their patience as we asked question after question and really they...

— Florinda F.

WHAT OUR CLIENTS SAY
Katherine helped my wife and me sell our first home. We were a little nervous since this was the first time we were going through this process but she guided us and helped us every step of the way. She will go above and beyond to make sure the process runs as smoothly as possible and will follow up with agents, attorneys, and loan officers if needed to make sure the process doesn’t get delayed. I would h...

— Velez J.

WHAT OUR CLIENTS SAY
Just a note to let you know how much we appreciate your handling of the sale of our house. We’ve heard a lot of horror stories about problems arising during real estate transactions, however, your efficient coordination of our sale was timely and without a hitch. We sat back and let you do all the worrying for us. Your professional approach to our sales made things go well. We were new to the use of home...

— Clarinda L.

WHAT OUR CLIENTS SAY
After having my home on the market for six months and not receiving any offers, I decided to switch my home sale over to Florostone Realty. Grisela immediately provided her professional opinion on what was needed to sell my house. Not only did she have a lot of people going through the house but I also got an offer after a short time. I was very impressed with the job Grisela had done. If I ever sell or ...

— Dee G.

WHAT OUR CLIENTS SAY
Showed us several homes before we found the one that we loved. She was knowledgeable and contacted us with an amazing inspector, lawyer, and loan officer to help make our purchase a smooth one. She was patient throughout the whole process, guided us, and was always updating us the whole way. She was a great person to work with and will definitely be recommending her to anyone I know selling or looking fo...

— Salazar

WHAT OUR CLIENTS SAY
Angelica was very effective and worked in a timely manner to provide me with listings based on what I was looking for plus a few extra points of interest. Communication and effectiveness at setting updates for viewings really made for a smooth process and in no time I was able to secure the exact home I desired. knowledge and resourcefulness are definitely 5 stars worthy.

— Omar O.

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