How to Sell Your Home in Union County, NJ: A Local Expert’s Guide

If you’re a homeowner in Union County, New Jersey, and you're considering selling, now may be one of the strongest opportunities in years. With limited inventory and strong buyer demand, sellers are in an excellent position, if they know how to navigate today’s market.

At Florostone Realty, we’ve helped hundreds of local sellers maximize their returns. Here’s what you need to know before listing your home.

Why Union County is a Hot Seller’s Market

• Rising Home Values: Median home prices are between $615,000 and $625,000 and have increased over 8.5 percent year-over-year.

• Low Inventory: With only 1.4 months of supply, buyers are competing over a limited number of listings.

• Fast Closings: The average home in Union County sells in just about 15 days, often with multiple offers.

The data is clear—homeowners who prepare and price correctly are seeing excellent results.

Florostone’s Proven Home Selling Process

1. Free Comparative Market Analysis (CMA)

We begin with a detailed, no-obligation CMA that looks at your home’s features, location, upgrades, and market trends. This is not an automated estimate. It’s a real valuation from experienced agents who know Union County street by street.

2. Local Pricing Strategy

We help you set a price that attracts serious buyers without leaving money on the table. If you need to sell quickly, we’ll show you how to price for urgency. If your timeline is flexible, we’ll focus on maximizing your sale price.

3. Customized Marketing Plan

From professional photography and listing videos to targeted digital ads and email campaigns, we create a full marketing strategy tailored to your property. We promote your home on over 150 platforms, including Zillow, Realtor.com, and local MLS networks across Union, Middlesex, Essex, and Bergen Counties.

4. Expert Negotiation

Our agents are trained to handle offers and counteroffers strategically to ensure you get the best terms—not just the best price. We understand what today’s buyers are willing to negotiate on, and we use that to your advantage.

Why FSBO Often Leaves Money on the Table

Some homeowners try to sell on their own, but national statistics show that For Sale By Owner (FSBO) homes sell for an average of $58,000 less than those listed with a licensed agent. That’s before factoring in missed marketing opportunities and pricing errors.

With Florostone, you gain access to a team of marketers, negotiators, and transaction specialists whose only goal is to help you sell smarter.

Beyond the Zestimate: Get a Local Expert’s Opinion

Zillow can’t see the updates you've made to your kitchen or whether your basement is finished. That’s why relying on a Zestimate can be misleading. Our property valuations take everything into account—including recent comps, buyer demand, and upgrades—to give you a price that reflects true market value.

Is It the Right Time to Sell in Union County?

Whether you’re moving up, downsizing, or relocating, the first step is understanding what your home is worth and what the market looks like in your town. We’ve helped clients sell in:

• Roselle Park

• Cranford

• Kenilworth

• Elizabeth

• Westfield

• Clark

• Linden

• Rahway

• Hillside and beyond

We know these neighborhoods, we know the buyers, and we know what works.

Request Your Free CMA Today

If you're considering selling your home in Union County, don’t rely on generic tools or outdated estimates. Let our team of experts show you what your home could really sell for, and how to get there.

Contact Florostone Realty
429 Chestnut Street, Roselle Park, NJ 07204
Phone: 908-445-5339

Request your Free CMA or download our expert-backed Seller’s Guide tailored for New Jersey homeowners.