Leave a Message

Thank you for your message. We will be in touch with you shortly.

How to Sell Your Home in Union County, NJ: A Local Expert’s Guide

Carla Plotnicoff July 8, 2025

Sellers

How to Sell Your Home in Union County, NJ: A Local Expert’s Guide – Florostone Realty

How to Sell Your Home in Union County, NJ: A Local Expert’s Guide

If you’re a homeowner in Union County, New Jersey, and you're considering selling, now may be one of the strongest opportunities in years. With limited inventory and strong buyer demand, sellers are in an excellent position, if they know how to navigate today’s market.

At Florostone Realty, we’ve helped hundreds of local sellers maximize their returns. Here’s what you need to know before listing your home.


Why Union County is a Hot Seller’s Market

  • Rising Home Values: Median home prices are between $615,000 and $625,000 and have increased over 8.5 percent year-over-year.

  • Low Inventory: With only 1.4 months of supply, buyers are competing over a limited number of listings.

  • Fast Closings: The average home in Union County sells in just about 15 days, often with multiple offers.

The data is clear—homeowners who prepare and price correctly are seeing excellent results.


Florostone’s Proven Home Selling Process

1. Free Comparative Market Analysis (CMA)

We begin with a detailed, no-obligation CMA that looks at your home’s features, location, upgrades, and market trends. This is not an automated estimate. It’s a real evaluation from experienced agents who know Union County street by street.

2. Local Pricing Strategy

We help you set a price that attracts serious buyers without leaving money on the table. If you need to sell quickly, we’ll show you how to price accurately. If your timeline is flexible, we’ll focus on maximizing your sale price.

3. Customized Marketing Plan

From professional photography and listing videos to targeted digital ads and email campaigns, we create a full marketing strategy tailored to your property. We promote your home on over 150 platforms, including Zillow, Realtor.com, and local MLS networks across Union, Middlesex, Essex, and Bergen Counties.

4. Expert Negotiation

Our agents are trained to handle offers and counteroffers strategically to ensure you get the best deals, not just the best price. We understand what today’s buyers are willing to negotiate on, and we use that to your advantage.


Why FSBO Often Leaves Money on the Table

Some homeowners try to sell on their own, but national statistics show that For Sale By Owner (FSBO) homes sell for an average of $58,000 less than those listed with a licensed agent. That’s before factoring in missed marketing opportunities and pricing errors.

With Florostone, you gain access to a team of marketers, negotiators, and transaction specialists whose only goal is to help you sell smarter.


Beyond the Zestimate: Get a Local Expert’s Opinion

Zillow can’t see the updates you've made to your kitchen or whether your basement is finished. That’s why relying on a Zestimate can be misleading. Our property valuations take everything into account—including recent comps, buyer demand, and upgrades—to give you a price that reflects true market value.


Is It the Right Time to Sell in Union County?

Whether you’re moving up, downsizing, or relocating, the first step is understanding what your home is worth and what the market looks like in your town. We’ve helped clients sell in:

  • Roselle Park

  • Cranford

  • Kenilworth

  • Elizabeth

  • Westfield

  • Clark

  • Linden

  • Rahway

  • Hillside and beyond

We know these neighborhoods, we know the buyers, and we know what works.


Request Your Free CMA Today

If you're considering selling your home in Union County, don’t rely on generic tools or outdated estimates. Let our team of experts show you what your home could really sell for, and how to get there.

Contact Florostone Realty
429 Chestnut Street, Roselle Park, NJ 07204
Phone: 908-445-5339

Request your Free CMA or download our expert-backed Seller’s Guide tailored for New Jersey homeowners.

Union County real estate market 2025: $615K–$625K price, 15 days on market, 1.4 months inventory
FSBO vs Florostone chart: sale price, exposure, marketing reach, negotiation help, time on market
How to Sell Your Home in Union County, NJ: A Local Expert’s Guide – Florostone Realty

Recent Blog Posts

Stay up to date on the latest real estate trends.

Best Places to Live in New Jersey for Families. Florostone Realty logo with family illustration.

Tips

Best places to live in New Jersey for families

August 20, 2025

Discover the best places to live in New Jersey for families, offering top schools, vibrant communities, and countless things to do with kids in NJ.

Florostone Realty graphic introducing a guide on investing in multi-family properties with renovated homes for sale in New Jersey.

Buyers

Investing in Multi-Family Properties: A Guide

August 14, 2025

Renovated Homes for Sale: Multi-Family Investment Guide

Header graphic featuring a sold house icon and text that reads "Understanding For Sale By Owner Contracts" with a subtitle encouraging homeowners to master the FSBO process, branded with the Florostone Realty logo.

Sellers

Understanding For Sale By Owner Contracts

August 6, 2025

Master the "For Sale By Owner" contract process and confidently sell your home independently

Minimalist cover image with home icon and the title “Finding the Best Real Estate Agent Near You in New Jersey”

Sellers

Finding the Best Real Estate Agent Near You in New Jersey

July 31, 2025

A Local’s Guide

Florostone Realty banner with key icon and headline: Thinking of selling your home in New Jersey without a realtor? Don’t skip this one step.

Sellers

Thinking of Selling Your Home in New Jersey Without a Realtor? Don’t Skip This One Step

July 23, 2025

The smartest first step for FSBO or traditional home sales in Union, Middlesex, Essex, and beyond

Cover slide for a 2025 guide titled "Selling Your Condo in Union County, NJ" by Florostone Realty

Sellers

Selling Your Condo in Union County, NJ

July 16, 2025

What You Need to Know in 2025

How to Sell Your Home in Union County, NJ: A Local Expert’s Guide – Florostone Realty

Sellers

How to Sell Your Home in Union County, NJ: A Local Expert’s Guide

July 8, 2025

Selling your home in Union County? Get expert pricing strategies, neighborhood insights, and a free CMA from Florostone Realty—your trusted local real estate team.

Florostone Realty graphic titled 'Why More Homeowners Are Listing in Union County in 2025' set against a soft backdrop of downtown Union County, New Jersey.

Buyers

Is Union County, NJ a Good Place to Sell Your Home in 2025?

July 1, 2025

What today's market conditions, pricing trends, and buyer demand mean for Union County homeowners looking to sell.

Hero image for Florostone Realty’s 2025 affordability guide, titled “How Much House Can You Afford in Different NJ Counties,” with a suburban New Jersey neighborhood in the background.

Buyers

How Much House Can You Afford in Different NJ Counties in 2025?

June 24, 2025

2025 Home Affordability Guide Across Union, Middlesex, Essex, and Bergen Counties

LET’S CONNECT

We strive to become your go-to Real Estate Advisors. Book a free consultation today and let’s get started with a buying or selling plan for your home customized to your unique timeline.