Pricing Your House Right Still Matters Today

Oriana Suarez August 14, 2023


Pricing Your House Right Still Matters Today

Pricing Your House Right Still Matters Today


While we may not be in the same frenzy as the 'unicorn' years, it's important to recognize that well-priced homes are still commanding swift sales and multiple offers in the current market landscape. The scarcity of available properties continues to fuel demand. According to the National Association of Realtors (NAR), an impressive 76% of homes found buyers within a month, and in June alone, the average property attracted 3.5 offers.

To position yourself advantageously within this dynamic market, a real estate agent's expertise is indispensable. Only they possess the acumen required to accurately determine the ideal listing price for your home. Here's why getting the pricing right is paramount and what's at stake if you miss the mark in today's market.

The price you set for your house sends a message to potential buyers.

Striking the right balance is crucial. Setting the price too low could inadvertently cast doubts on your home's condition or raise suspicions about underlying issues. Additionally, undervaluing your property might leave you with diminished bargaining power in the future, impacting your financial prowess.

On the flip side, a steep price might discourage potential buyers from even considering a tour. This could lead to a stagnant listing that requires a subsequent price reduction, potentially signaling concern for some buyers. It's a delicate dance, as NerdWallet aptly puts it:

“Your house’s market debut is your first chance to attract a buyer and it’s important to get the pricing right. If your home is overpriced, you run the risk of buyers not seeing the listing . . . But price your house too low and you could end up leaving some serious money on the table. A bargain-basement price could also turn some buyers away, as they may wonder if there are any underlying problems with the house.”


Hitting the Bullseye: Pricing at Market Value

Think of pricing as a precision target. Your aim is to hit the bullseye – not too high, not too low, but aligned with market reality.

Fair pricing aligned with the market's pulse attracts a wider pool of interested buyers, often leading to multiple competitive offers. Quick sales remain a hallmark of well-priced homes. To get a high-level look into the potential downsides of over or underpricing your house and the perks that come with pricing it at market value, see the chart below:

Lean on a Professional’s Expertise to Price Your House Right

So why is an agent essential in finding the right price? Your local agent has the skill and the insight necessary to find the market value of your home. They’ll use their expertise to determine a realistic listing price by assessing:

  • The prices of recently sold homes
  • The current market conditions
  • The size and condition of your house
  • The location of your house

Don't Play Guessing Games with Your Home's Value.

Partner with one of our trusted real estate agents to ensure your listing resonates with today's market. Their expertise, backed by a free home valuation, can be the deciding factor between your house sitting stagnant or sparking a flurry of interest and offers. Get your free home valuation today! 

Recent Blog Posts

Stay up to date on the latest real estate trends.


Selling Advantage: How Limited Inventory Can Benefit Homeowners

May 15, 2024

Explore the benefits of selling your home amidst growing inventory levels. Learn why now might be the ideal time to list your property and capitalize on market dynamic… Read more


The Perks of Buying over Renting in 2024

May 2, 2024

In New Jersey, buying over renting offers key advantages. Rising home values build equity, while rent increases underscore homeownership's stability.

Navigating Changes in Real Estate Commissions: What Agents Need to Know

April 29, 2024

Explore the impact of the recent NAR settlement on real estate commission structures and learn how agents can navigate these changes to better serve their clients


The Timeless Appeal of New Construction Homes: A Growing Investment in New Jersey

April 15, 2024

Explore the burgeoning appreciation of new construction homes in New Jersey with our latest blog. Discover the allure and investment potential of these modern properti… Read more


Why Having Your Agent Matters When Buying a New Construction Home

April 1, 2024

Unlock the advantages of having a realtor by your side when purchasing new construction homes. Gain insights into neighborhood developments, builder reputations, custo… Read more


Spring Selling Prep: Get Your House Market-Ready!

March 1, 2024

Essential Tips to Get Your Home Market-Ready for a Successful Spring Sale


The Truth About Down Payments: What You Need to Know

March 1, 2024

Demystifying down payments: Learn why you don't always need 20% and explore resources to make homeownership a reality


Maximizing Your Earnings: 7 Tax-Saving Tips for Realtors

February 29, 2024

Unlocking Tax Secrets: Essential Tips for Real Estate Pros to Save Money


Demystifying Tax Season 2024: What You Need to Know

January 17, 2024

Master Tax Season 2024: Your Go-To Guide for Filing, Deductions, and More! Stay informed for a smooth and stress-free tax filing experience


We strive to become your go-to Real Estate Advisors. Book a free consultation today and let’s get started with a buying or selling plan for your home customized to your unique timeline.