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Selling Your Home in Union County, NJ? A 2025 Seller’s Roadmap from Florostone Realty

Carla Plotnicoff June 11, 2025

Sellers

Florostone Realty title graphic with skyline and benches, introducing a 2025 seller roadmap for Union County homeowners preparing to sell their property.

Why 2025 Is a Strong Year to Sell in Union County

Home values in Union County reached $632,164 in April 2025, reflecting a 5.1% annual increase. Inventory rose nearly 30% this spring, yet almost 70% of homes sold above list price, indicating continued high demand for well-prepared listings.

Whether you’re relocating, downsizing, or maximizing equity, this is a strong market for sellers ready to move strategically.


Your Seller Roadmap: From Consultation to Closing

Selling a home involves more than listing. At Florostone, we guide you step by step—from pricing and prep to negotiation and closing. Here’s how we make it seamless:


1. Consult with a Local Agent

We start with a seller consultation where we learn your goals, timeline, and property value drivers. This is the foundation of a customized strategy.

2. List in Peak Season

Union County’s most active selling months are April through June. We align your listing with seasonal buyer surges to maximize interest and offer volume.

3. Set a Data-Driven Price

Overpricing can stall showings. We use real-time comps, market absorption rates, and buyer behavior to price your home competitively and attract offers.

4. Home Prep

We advise on high-impact improvements like landscaping, neutral paint, staging, and decluttering to make your home shine—especially in towns like Cranford, Clark, and Roselle Park.

5. Launch Marketing

Florostone delivers a full media launch including:

  • HD photography, 3D tours, and drone footage

  • Listings on Zillow, Realtor.com, MLS, and Luxury Presence

  • Social media ads, email marketing, and Google Business posts

6. Negotiate Offers

We evaluate offers holistically—looking beyond price at contingencies, financing, and closing flexibility. Our goal: the strongest overall deal for you.

7. Escrow & Inspections

We coordinate inspections, appraisals, and attorney review. Most homes close in 30–45 days with our in-house support team guiding every step.

8. Closing Day

Final walkthrough, document signing, key handoff—Florostone ensures your closing is smooth, efficient, and worth celebrating.


Why Florostone?

With 15+ years of experience, award-winning agents, and hyperlocal Union County knowledge, we offer seller support that delivers:

  • Faster sales

  • Stronger offers

  • Less stress

Visual step-by-step roadmap of the home selling process from Florostone Realty, including agent consultation, listing, pricing, prep, marketing, negotiation, inspections, and closing.
Market insight graphic showing Union County’s median home value at $632,164 as of April 2025, highlighting a 5.1% annual increase with cityscape and water reflection in background.
Florostone Realty title graphic with skyline and benches, introducing a 2025 seller roadmap for Union County homeowners preparing to sell their property.

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LET’S CONNECT

We strive to become your go-to Real Estate Advisors. Book a free consultation today and let’s get started with a buying or selling plan for your home customized to your unique timeline.