If Your House’s Price Isn’t Compelling, It’s Not Selling

There’s one big mistake you need to avoid when selling your house in New Jersey this year: overpricing. Many sellers believe listing high gives them room to negotiate or boosts profit potential, but the reality is, that overpricing can hurt your chances of selling altogether.

According to Realtor.com, nearly 1 in 5 sellers end up reducing their price to attract buyers. You don’t want to be one of them. Here’s why starting with the right price matters and how you can ensure your home sells quickly and competitively.

Overpricing Pushes Buyers Away

With New Jersey home prices and mortgage rates where they are today, buyers are stretching their budgets more than ever. So, when they see a house priced too high, they don’t see a chance to negotiate—they see a red flag and move on to the next listing.

An article from the National Association of Realtors (NAR) explains:

“Some sellers are pricing their homes higher than ever just because they can, but this may drive away serious buyers . . .”

More buyers skipping over your listing means fewer showings, fewer offers, and ultimately, a longer time on the market—which leads to the next issue.

The Longer Your Home Sits, the Harder It Is to Sell

An overpriced home tends to sit unsold for longer. And in real estate, time isn’t on your side. The longer a home lingers, the more buyers start to wonder:

• Is something wrong with the house?

• Why isn’t anyone else making an offer?

• Maybe I should wait for another price reduction.

As U.S. News points out:

“A home that’s overpriced in the beginning tends to stay on the market longer, even after the price is cut, because buyers think there must be something wrong with it.”

At that point, sellers are often forced to make price reductions—which can be seen as another red flag. Instead of going down that road, it’s better to price correctly from the start.

How to Price Your Home Right (for the New Jersey Market)

Pricing your home correctly is both a science and an art—and that’s where working with a local New Jersey expert makes all the difference. Instead of guessing, you should use real-time market data to determine what buyers are actually willing to pay.

That’s why Florostone Realty offers a FREE Comparative Market Analysis (CMA). This detailed report analyzes recent sales of similar homes in your neighborhood to determine a competitive listing price that attracts buyers while maximizing your return.

Get a Free Home Valuation Today

If you’re considering selling, don’t play the waiting game or risk overpricing your home. Start with a smart strategy.

✔️ Get a professional home valuation with our FREE CMA tool.
✔️ Work with local experts who understand the New Jersey market.
✔️ Price your home right from the start and attract serious buyers.

Bottom Line: If the price isn’t compelling, it’s not selling. Let’s connect to make sure your home hits the market with the right price and sells for the best value possible!